Research question

Question: With the ability to fast forward through commercials how will advertisers make up for the loss of attention towards their advertisement?

Hypothesis: More opportunities to advertise are needed because commercials aren't as important as they used to be. If more options aren't created, the other ways of advertising must be better utilized. Advertising in shows/movies is more important than ever (Example: The wide variety of foods, drinks, brands used in the movie Talledega Nights)

Testing method: Create a survey to find out how advertisers catch peoples attention the most (posters, billboards, advertisements on websites, etc.). Tracking the number of people who click on certain advertisements or links from different websites would help find out which advertisements get the most attention.