Sunday, May 3, 2009

Disney as a media conglomerate

In my opinion Disney is the biggest media conglomerates and has so many different aspects that set it apart from the other media conglomerates. Disney is one of the most well known companies in the world and is mainly known for their movies and hit tv shows. Right now you can't get through a single day without hearing about either Hannah Montana, the Jonas Brothers or High School Musical. You very rarely ever hear about Nickelodeon or Cartoon Network anymore because of Disney. They know what they're doing and know how to be successful and it shows.
You can see how much Disney has changed even in the past 15-20 years. Classic Disney movies are cartoons like Snow White, The Little Mermaid, The Lion King, etc. Then Disney bought out Pixar and started movies like Toy Story leading to movies like Finding Nemo. They're also turning their TV shows into movies like the Hannah Montana craze.
The Disney Channel is the only channel on TV that doesn't have commericals promoting anything other than the company itself. You never see advertisements for anything other than something Disney related, usually about a new movie or a new show never anything like the commercials you see on Nickelodeon or Cartoon Network.
The main problem I see with Disney being such a huge media conglomerate is that no one knows how many other companies they will continue to buy one. The more successful they become the less competition there is and the more controlled things might become. It might get to the point where there are too many sources giving the same information because Disney will be in charge of so many things

Saturday, April 4, 2009

Research question

Question: With the ability to fast forward through commercials how will advertisers make up for the loss of attention towards their advertisement?

Hypothesis: More opportunities to advertise are needed because commercials aren't as important as they used to be. If more options aren't created, the other ways of advertising must be better utilized. Advertising in shows/movies is more important than ever (Example: The wide variety of foods, drinks, brands used in the movie Talledega Nights)

Testing method: Create a survey to find out how advertisers catch peoples attention the most (posters, billboards, advertisements on websites, etc.). Tracking the number of people who click on certain advertisements or links from different websites would help find out which advertisements get the most attention.

Wednesday, February 25, 2009

Another Friday the 13th movie because 11 wasn't enough

I'm really not surprised that somehow there was a need to make another Friday the 13th. It seems to be a trend in horror movies. Apparently 11 wasn't enough. They needed to add one more to the list so that we now have Friday the 13th (1980), Friday the 13th Part 2, Friday the 13th Part 3, Friday the 13th: The Final Chapter, Friday the 13th: A New Beginning, Friday the 13th Part VI: Jason Lives, Friday the 13th Part VII: The New Blood, Friday the 13th Part VIII: Jason Takes Manhattan, Jason Goes to Hell: The Final Friday, Jason X, Freddy vs. Jason and the latest Friday the 13th because they also felt the need to make another version of the orignal.
Friday the 13th isn't the only movie franchise that has felt the need to do the same. Another classic example is the Halloween movie franchise although right now it only consists of 9. Halloween (1978), Halloween II, Halloween III: Season of the Witch, Halloween 4: The Return of Michael Myers, Halloween 5: The Revenge of Michael Myers, Halloween: The Curse of Michael Myers, Halloween H20: 20 years later, Halloween: Resurrection, and of course another version of Halloween in 2007.
There's also The Texas Chainsaw Massacre and A Nightmare on Elm Street. The first series has The Texas Chainsaw Massacre (1974), The Texas Chainsaw Massacre 2, Leatherface: The Texas Chainsaw Massacre III, Texas Chainsaw Massacre: The Next Generation, The Texas Chainsaw Massacre (2003), The Texas Chainsaw Massacre: The Beginning. The second series has A Nightmare on Elm Street, A Nightmare on Elm Street 2: Freddy's Revenge, A Nightmare on Elm Street 3: Dream Warriors, A Nightmare on Elm Street 4: The Dream Master, A Nightmare on Elm Street 5: The Dream Child, Freddy's Dead: The Final Nightmare, Freddy vs. Jason.
Personally I think these seemingly never ending movie series are getting old and pretty ridiculous. I don't get scared or jump or cry or scream during these "scary" movies mainly because they're so incredibly predictable. In almost all of these horror film franchises there's a freak killer who has a target group of victims and usually kills them off one by one. It's not very surprsing when it happens either. When someone goes off on their own the music is cued and that person dies. Shocker.
I feel like any remake of an original movie is never going to be as good especially when it's the 12th of a series. This remake was full of cliches, had nothing new to offer, didn't do anything different. For example there wasn't a mystery or anything to solve or something to look forward to. It was more of a guessing game at who would be the last to survive. Of course there had to be the lights being turned off by the killer, phone lines dead, cell phones don't have service, when help comes they're immediately killed before they can help, and for some reason the only vechile isn't drivable.
Two thumbs down.

http://www.youtube.com/watch?v=GswWEgwqBgQ

Saturday, February 7, 2009

"The Day You'll Love Me"

The director used a lot of pictures sequencing the events using newspaper headlines, different locations and compared pictures. The director often refering back to the main picture with close ups and different angles. One example of using differnt angles was when he showed the picture of one of the hands covered up leaving the question of was his hand cut off.
He used an interesting approach by talking to the photographer about the event and what happened, asked questions, asked about his opinions and speculations about the experience. The questions that were asked were questions that wouldn't normally be asked which made you think differently. When asked about the solider with the magazine, the photographer explained that he felt it was wrong and that the picture was using as ID but it seemed as though the photographer was upset by that idea and that the picture with the magazine took away the holyness of Che.
The director also traveled to Bolivia so it would be a local place to film and showed the context through time.The music helped to guide feelings about the film to set the tone and mood at the time the pictures were taken. It seemed as if some or most of it was also slow motion. The poetry readings helped to contextualize the situation.

Monday, February 2, 2009

Super Bowl

I agree that the Super Bowl re-affirms "who we are" because for Americans it's a tradition and more than just a football game. Not everyone who watches the Superbowl is watching for the game. People watch to see the commercials, the half time show, who will be singing the National Anthem, and for various other reasons. It's also a tradition because Americans enjoy getting together with friends and family to eat, hang out, catch up, and also to have a reason to drink. Many of the commercials are about different brands of beer and trying to see who had the funniest, most clever or most catchy out of them all.
New commercials have become such a big deal during the Superbowl that to have a 30 second ad cost $3 million, a mark that has never been the starting price for a commercial during the Super Bowl. There are websites that are dedicated to commercials seen during the Super Bowl and most, if not all of them, can be easily found on YouTube.
http://www.youtube.com/watch?v=-WZLvHYHvt0
The half time show is also a big deal and millions of people tune in just to see it. The controversy from several half time shows made it even more interesting to watch. Because of those incidents the Super Bowl half time show included older bands/artists but it seems to be more appealing to different audiences lately especially this year with Bruce Springsteen.

Sunday, January 25, 2009

Medium that has changed my life

Many mediums have had a big impact on my life. Television, cell phones and the internet are the main three but I think that cell phones have probably changed my life the most. Cell phones didn't become very common until I was in high school. My parents each had cell phones when they first came out in case of an emergency but I didn't get one until my freshman year of high school.
When I first got my cell phone not many others had them so there wasn't much for me to do with it. I called who I wanted to talk to and that was it. For a year or two that was all I used my cell phone for until I discovered how to text. From that point on my cell phone became a bigger part of my life especially once all of my friends also learned how to text.
Texting brought up the problem of sending a text to the wrong person or wondering why it was taking someone so long to respond but for the most part I liked it. As cell phones became more sophisticated there were many other things that the cell phone allowed you to do. Not only could you call or text but you could also take pictures and videos and then share them with others. You could also go on the internet and have navigation.
When I finally got a cell phone with a camera I began to take a lot of pictures and would send them to friends and family. I loved having a camera and a phone in one because I felt like it made things easier sometimes. I've never really used the internet on my phone too much because there haven't been too many times i've needed to go on the internet that badly that I couldn't wait until I got home but the navigation is used pretty frequently.
Without my cell phone I wouldn't have had a way to contact anyone when I was in a car accident or when I would get lost or when there was an emergency so I've been thankful for that. I also know that there are many places I wouldn't have driven to if it wasn't for the navigation on my phone reassuring me that I would be able to get to my destination at some point.
Although cell phones have had many good impacts on my life there are some problems. It seems as though many of us can't seem to live without them. We've gotten so used to everyone having one with them at all times that we expect responses quickly and sometimes even feel lost without them. When I went to Italy three years ago I couldn't bring my cell phone with me and I felt strange not having my phone to check what time it was and to not be able to call or text someone right away when there was something I wanted to tell them so when I returned home I had a new appreciation for it. Sometimes I like to leave it in another room or at home or turn it off so I realize I don't need it with me all the time but other times I don't want to put it down.